Coalition Music

Management | Records | Music Incubator | Studio
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Coalition Music’s Summer 2014 Artist Entrepreneur Showcase
The event took place at The Central in Toronto and featured
#CMalumni from our Artist Entrepreneur program!

Find out more about our Artist Entrepreneur program here:

Keep up to date with these upcoming opportunities for Canadian artists!

Budweiser New Music Fest - London
 July 15, 2014
Festival Dates: September 26-27, 2014
Location: London, Canada

Hamilton Music & Film Festival
 July 15, 2014
Festival Dates: September 26-28, 2014
Location: Hamilton, Canada

Indie Week
 July 28, 2014
Festival Dates: October 15-19, 2014
Location: Toronto, Canada

Koi Music Festival
 August 5, 2014
Festival Dates: September 19-21, 2014
Location: Kitchener, Canada

Road to Indie Week: Halifax
 August 8, 2014
Festival Dates: September 5-26, 2014
Location: Halifax, Canada

International Pop Overthrow: Toronto
October 8, 2014
Festival Dates: November 19-22, 2014
Location: Toronto, Canada

Canadian Blast: Los Angeles
Ongoing 2014
Festival Dates: Ongoing 2014
Location: Los Angeles, California

SXSW 2015
October 10, 2014
Festival Dates: March 17-22, 2015
Location: Austin, Texas

Canadian Music Week 2015
December 31, 2014
Festival Dates: May 1-9, 2014
Location: Toronto, Canada

On Friday, July 11th, Coalition Music will be hosting a showcase and meet & greet at The Central in Toronto! The showcase will feature a stacked lineup consisting of alumni from our Artist Entrepreneur program!

Music starts at 8:30PM but come early between 6:30PM and 8:00PM to meet the Coalition team, get free industry advice and learn more about what Coalition has to offer.

Check out the Facebook event for the lineup and more info!

Will you be around for North By Northeast Music Festival and Conference in Toronto, Ontario next week? Visit the Coalition Music table June 22nd at Edward Day Gallery for #OfSoundMind presented by People Put Out Productions and Sonic Boom!

Come buy great music from our #ArtistEntrepreneur alumni including, R. Shelley, Angela Saini, TROVE, and more!

Interested in Coalition Education? Learn more here and make an appointment to talk to our team that day by e-mailing

Check out the official event on Facebook here.


Guest post by Luther Mallory from

Photo courtesy of

You’ve got your NXNE showcases coming up. Time to rethink your stage

Peek your head into any small club on any night and you’re likely to see
a decent band playing decent songs comfortably on stage. Comfortable
enough, thankfully, that you can relax and watch without feeling
embarrassed for them.

There’s nothing worse for an audience member than an uncomfortable band.
It’s like watching a bad talk show interview - you can’t focus on
anything but the shittiness.

There’s nothing worse for an audience than an uncomfortable band but
there’s nothing worse for a band than being comfortable on stage. It
means the band is satisfied. It means they’re pleased with how well they
perform and their current level of success (in terms of fan base - the
only method of measurement for small club bands).

The comfortable band relies on songs alone to entice the audience. The
job is making an audience member into a fan and it requires a lot of
wooing from the band. The comfortable band says “here’s our songs
performed for you on this stage using all the instruments we used to
record it. We hope you like it.” And usually we don’t like it. Usually
we think it’s ok. Not enough to woo us into being a fan.

Unless your songs are really really tremendously amazing, the audience
needs more. They want to see that your band is connected to each other,
to the music, to the songs, and always challenging the audience - always
showing the audience more of themselves, way beyond just songs.

Why are there so many comfortable bands? Fear. That’s all. It’s
terrifying for bands to take chances on stage to really show the
audience something special, beyond just songs. The moves that band
members dream about doing on the Coachella stage just before they drift
off to sleep at night seem so easy. Jump kicks and diving into the crowd
and crying during your ballad. It’s so awesome in our minds!


Dreaming requires no courage and action does. Shit. The result is the
comfortable band, too afraid to take chances beyond just playing songs
and hoping that’s enough for the audience. It’s almost never enough.
They want to see you expressing yourself fearlessly. They want that
because that’s why they came - to see someone cooler than them do
something cooler than they can do. Be that for them and you’ll win them

Bands burn out in the small club circuit for exactly this reason.
Staying comfortable and never getting the guts to take it further. Do
the move. Get the courage to challenge the audience with more of

You know absolutely that doing the move - doing the things you plan in
your mind when you’re not on the stage would pay off. You know the
audience would love them. The fear, though, is too great.

The small club stage is the true proving ground. It’s hard because it’s the test trial for bands. The audiences don’t care yet because it’s not their job to care, it’s their job to watch and judge and make a decision. They’re not your fan, yet, they’re just your audience. 

Showing them who you are, beyond the songs, is how you move up. Be fearless. 

Stop being comfortable and start being anxious on stage because you’re about to try something new and uncertain. Something big! Your audience will thank you.

The first video from James Black’s first ever solo album is here! Check out Man From Mars and be sure to pick up Moon Boot Cocoon, the Finger Eleven guitarists studio album, when it’s available May 27th digitally!

Overall, whether I was working on the live side, production, social media, or marketing, I found it very beneficial to keep an open mind, because I was guaranteed to have an “aha” moment with each area. Whether it was learning how a web platform works, to how fans might engage with my music via a different medium, to really getting into the psychology of the album listener, or even realizing that an idea I’ve held onto for so long might be the one thing that’s holding me back; it’s having that external perspective that has really shed some light on what it is I’ve got to work on next. From my experiences, I feel I’ve grown as an artist. - #CMAEalumni #ArtistEntrepreneur Jean-Paul De Roover

Our next program starts August 11th! Financial support is available. Contact for details!

It’s festival season again. Although some are already underway, there are still some festivals you can apply for. Here is a list of upcoming deadlines:

Budweiser New Music Fest - Barrie
Deadline: May 15, 2014
Festival Dates: July 18-19, 2014
Location: Barrie, Canada

Rock The Mill
May 18, 2014
Festival Dates: August 16, 2014
Location: Cambridge, Canada

Festival of Friends
May 31, 2014
Festival Dates: August 8-10, 2014
Location: Hamilton, Canada

Budweiser New Music Fest - London
July 15, 2014
Festival Dates: September 26-27, 2014
Location: London, Canada

Indie Week
July 28, 2014
Festival Dates: October 15-19, 2014
Location: Toronto, Canada

Koi Music Festival
August 5, 2014
Festival Dates: September 19-21, 2014
Location: Kitchener, Canada


Justin took the stage for Canadian Music Week in Toronto, Ontario! Although the show was sold out it was completely silent other than the serene, moving, sound of his music!

Canadian Music Week 2014 is finally upon us! With so many artists performing at the festival we took it upon ourselves to help you out a bit.

Here is our list of Coalition Music’s Toronto Music Incubator, Artist Entrepreneur Alumni, that will be playing at CMW this year!

Angela Saini
Wednesday, May 7th @ 6:00PM
The Central - 603 Markham St.
Facebook Event

Signe Miranda w/ Noah Pascoe
Friday, May 9th @ 2:00PM
The Central - 603 Markham St.
Cover: $5 or CMW wristband
Facebook Event

Among Millions
Friday, May 9th @ 6:30PM
One King West Hotel & Residence - 1 King St. W
Facebook Event

Friday, May 9th @ 9:00PM
Cadillac Lounge - 1296 Queen St. W
Cover: $10 or CMW wristband
Facebook Event

Friday, May 9th @ 10:15PM
Parts & Labour - 1566 Queen St. W
Cover: $10 or CMW wristband
Buy Tickets

See you at the festival!

There is no one who will do Right By You like the ones you love. 

In honor of Mother’s Day we’re giving away 5 autographed copies of Justin Nozuka’s new album Ulysees. To enter, share a photo or video of you and your loved ones and use the tag “Right By You”

Purchase Justin’s new album here:

Here at Coalition Education, we have experts from a vast array of fields come give lectures to our artist entrepreneurs. Recently, we had Jocelyn Chan come in and talk to our AE’s about merchandising. Here’s a little bit about her, and what she does!


1) What’s your role in the industry?
I’m a freelancer, and merchandise in music/sports is currently my main focus.

2) Briefly describe your path into the music business
I did an industry diploma program following my undergraduate degree from Queen’s University. Touring and merchandising motivated me. I interned with Kill The 8 Merch in the warehouse and Dine Alone Records / Bedlam Music Management at their offices before going on tour. I also worked at every show I could to gain more experience and meet new people. When I returned from the road, I stepped back and solely freelanced while working at a regular job, then ended up at Coalition Music as an intern and eventually was hired as the online coordinator in the marketing team. After a few years, I have returned to freelancing and seeking new and different opportunities to grow professionally…it is a never-ending path.

3) If you could give one piece of advice to emerging industry or artist entrepreneurs what would it be?
Always return the favour.

4) In one word, what makes a good show?
Connection. As in artist/band to audience - I believe it’s possible, even in a sold-out stadium. Not as in mobile devices, put your phone away 3 hours and live a little.

5) Most essential tool in your day?
My daytimer.